Learn how to use the Instagram dashboard in 2026: access the Professional Dashboard, read your key metrics, and connect insights to DM leads with Inrō.
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TL;DR
TL;DR
If you have a creator or business account, you already have an Instagram dashboard built into the app. Most people tap it once, glance at “accounts reached” and never come back.
That is a waste.
Instagram’s Professional Dashboard has turned into a real control center: you can see your reach, growth, content performance, monetization eligibility and even new Competitive Insights that compare you with similar accounts.
Used well, your Instagram dashboard tells you three things:
This article walks you through how to see your dashboard on Instagram, what to focus on, and how to combine those stats with DM automation inside Inrō.
When people say “Instagram dashboard” they usually mean one of two things:
Here we focus on the first one because that is where most creators and small teams should start.
According to Meta, the Instagram Professional Dashboard is a central place where you can:
It is mainly aimed at:
Inside the dashboard you will see three big areas:
Recent updates also add Competitive Insights so you can benchmark your account against up to 10 similar profiles.
If you are searching “how to see your dashboard on Instagram” here is the shortest route.
You need a Business or Creator account.
On mobile:
That is it. You are now inside the instagram professional dashboard.
On instagram.com:
This opens your professional tools and insights in a web layout instead of only on mobile.
This is the core of the instagram creator dashboard and where you will spend most of your time.
You will see:
Open Insights and focus on:
Note: Instagram only keeps a limited history, usually up to 90 days of analytics. If you want year over year comparisons, you need to export or log KPIs regularly or move them into an external instagram analytics dashboard.
This section pulls together tools that help you run your account like a business:
If you sell anything or get regular DMs, the saved replies part is worth setting up. It saves time and makes your inbox feel more professional.
Here you will see:
It is easy to ignore this area, but it is useful when Instagram quietly pushes a new analytics feature or Reels tool.
Instagram is rolling out a Competitive Insights block inside the Professional Dashboard.
You can:
For creators and small brands, this turns the dashboard into a basic benchmarking tool without paying for third party software.
Your instagram dashboard views will show you a lot of numbers. You do not need all of them to make better decisions. Start with these.
Shows how many unique accounts saw your content in the selected period. Use it to:
These are people who liked, commented, shared, saved, tapped or DMed from your content. This metric is much closer to revenue.
Keep an eye on:
Check:
If your offers are geo specific, this tells you if you are attracting the right people at all.
Inside Insights you can see performance split by:
Look at:
Often you will find Reels drive most new reach, while Stories and DMs do the selling.
Your Instagram dashboard will also show:
For many creators, these are the most important numbers. They are the bridge between content and pipeline.
The dashboard tells you what is happening. Inrō helps you turn that into who and what next.
Here is a simple way to connect your Instagram dashboard with Inrō.
Inside the Professional Dashboard, open Insights and:
Note which topics and hook styles dominate the top of those lists.
Update or recreate your best performing Reels with explicit DM or comment prompts, for example:
Now your high performing formats are tied directly to data capture.
With Inrō connected to your account you can:
INTENT:DASHBOARD-LEARN, INTENT:REELS-GROWTH, SOURCE:IG-DASHBOARD-REELNext time you launch a product, workshop or done for you offer, you already have warm segments saved from your best Reels.
Your Instagram dashboard helps you decide which content to scale. Inrō makes sure the people who engage with that content do not fall through the cracks.
Attract more leads, target them with DM campaigns, and automate your interactions on Instagram!
Switch to a Professional account, go to your profile and tap Professional dashboard, then choose See all insights. On desktop, log in at instagram.com and click Dashboard in the left menu.
The Professional Dashboard is the main screen that shows a high level summary and links to tools. Instagram Insights is the detailed analytics area inside it where you see reach, engagement and content performance.
Common reasons:
Switch to a creator or business account and update the app. If it still does not show, check Instagram’s Help Center or announcements, since tests and layouts change over time.
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Attract more leads, target them with DM marketing, and automate your interactions on Instagram!
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