Collect Community Feedback on Instagram with DM Campaigns

Get unfiltered insights from your followers using Inrō’s Instagram DM feedback campaigns. Ask questions, send polls, and organize responses automatically.

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Collect Community Feedback on Instagram with DM Campaigns
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Listening to your community is one of the most powerful ways to build trust, improve your product, and foster stronger loyalty. But traditional surveys often go ignored, and feed posts asking for opinions get buried in the algorithm.

With Inrō’s Collect Community Feedback campaign template, you can reach out directly via Instagram DMs to your most engaged followers, ask for their input one-on-one, and follow up with gentle reminders if they don’t respond. This approach gives you unfiltered insights from the people who matter most: your active community members.

Collect Community Feedback

Made by

Inrō

inro.social

reach out directly via Instagram DMs to your most engaged followers.

Use this campaign

Challenges in Collecting Feedback on Instagram

Low Response to Surveys

Generic survey links often go ignored, especially when buried in feeds or emails.

Algorithm Limitations

Feedback requests posted publicly may never reach your most relevant or engaged audience.

Surface-Level Responses

Without a one-on-one interaction, it’s harder to get honest, detailed input from your community.

Use Case Overview

The Collect Community Feedback template makes it easy to:

  • Reach out directly via DM with personalized messages
  • Share multiple-choice options, images, or polls for structured feedback
  • Collect responses automatically
  • Send reminders to contacts who haven’t replied
  • Segment respondents into folders for future campaigns

Step-by-Step Guide to Implementing the Campaign

1. Audience Selection via Folder Categorization

Start by selecting the audience for your launch. In Inrō, this is done through folder selection — a dynamic way to segment your contacts.

Manual Selection

Select active contacts with CRM filters (e.g., "recently engaged" or "commented in the last 30 days".

Find your audience by applying filters in the CRM

Create a new folder by selecting all the contacts filtered out

Automatic Categorization

Select users into a folder by setting up automations that tag them after specific actions — for example, commenting on posts, attending lives, or clicking on polls in stories

Folders automatically filled in specific scenarios

For this campaign, you might create a folder like “Feedback Group” including people that actively engage with your content or superfans.

2. Send the Initial Feedback DM

Start with a warm and personal message that highlights why their opinion matters.

Example:
"Hey [Name]! 🎨 We’re refreshing our logo, and your taste is gold. Check out these three options below and tap the one that feels most ‘us’ ;)"

Follow with the options (text or images) to make selection easy.

3. Collect Responses

Include quick-reply buttons for options (e.g., Option 1, Option 2, Option 3).

Once a user replies, Inrō records their choice and you can tag them into the “Feedback Respondents” folder for follow-up or deeper insights later.

4. Wait for Reply & Send Gentle Reminders

If a contact hasn’t replied after 3 days, send a friendly reminder:
"Your feedback matters a lot to us — don’t forget to pick the option you love most in the poll above :)"

This keeps the nudge light and respectful while boosting response rates.

5. Segment Respondents for Future Engagement

Once feedback is collected, add all responders into a dedicated folder so you can thank them later or invite them to exclusive “insider” campaigns. This helps build long-term loyalty among your most engaged supporters.

Conclusion: Build Loyalty by Listening Actively

Feedback is more than data — it’s a conversation. By reaching out personally and inviting your community to share their thoughts, you not only gain valuable insights but also show that their opinions matter.

With Inrō’s Collect Community Feedback template, you can automate the process of asking, reminding, and organizing responses — all while keeping the exchange genuine and personal.

Listen Smarter, Grow Faster

Use this Inrō template to collect honest feedback from your community via Instagram DMs — and turn insights into action.

Get the template

FAQ: Collect Community Feedback

1. What kinds of feedback can I collect via DM?

Anything from product designs and feature ideas to content preferences or event interest.

2. How do I make sure the right people get the request?

Use Inrō’s CRM filters or automations to target your most engaged audience segments.

3. Can I track and organize responses?

Yes — every response is stored, and you can add contacts into dedicated folders for analysis.

4. How often should I run feedback campaigns?

Quarterly is a good rhythm, or around major launches/updates.

5. Why use DMs instead of traditional surveys?

DMs feel more personal, are harder to ignore, and allow you to build stronger one-on-one relationships.

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