Turn past commenters into active leads with Inrō’s reactivation campaign. Send freebies, track engagement, and build stronger Instagram relationships automatically.
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Your Instagram comments are more than casual engagement — they’re a goldmine of leads. But after a few days or weeks, many commenters slip through the cracks, and you miss the chance to convert warm interactions into lasting relationships.
With Inrō’s Reactivate Old Comment Leads template, you can re-engage these users by sending them a personalized DM that thanks them for their past input and invites them back into the conversation with an exclusive freebie. This simple yet powerful campaign reignites interest, strengthens community ties, and turns forgotten interactions into conversion opportunities.
Reactivate Past Comments
Inrō
inro.social
Re-engage past users by sending them a personalized DM and invite them back into the conversation.
Use this campaign
Comments lose their momentum quickly — if you don’t respond in time, the lead goes cold.
Tracking old commenters and manually reaching out is nearly impossible at scale.
Without a structured follow-up system, commenters may never return to share more insights or interact again.
The Reactivate Old Comment Leads template lets you:
Start by selecting your trigger audience in Inrō’s CRM. For this campaign, choose users who commented on a post within the last 7 days. You can also filter by engagement status (e.g., “Commented”) to get a precise segment — just like in the screenshot.
This ensures you’re reaching out to people who are already warmed up and familiar with your content.
Craft a warm, personal message that acknowledges their past comment and offers something of value.
Example:
"Hey [Name]! I noticed your recent comment — thanks for being an active voice in our community 🙌 I’ve got a small thank-you freebie for you. Want the link?"
Include two quick-reply buttons:
For those who opted in, send the promised freebie link (this could be a demo, product trial, guide, or resource).
Track link clicks to measure how many reactivated leads are taking the next step.
Comments aren’t just fleeting interactions — they’re signals of genuine interest. By re-engaging commenters with a thoughtful message and a valuable freebie, you can transform past activity into ongoing conversations and conversions.
With Inrō’s Reactivate Old Comment Leads template, you can automate the entire process — from CRM filtering to freebie delivery — ensuring no lead gets left behind.
In Inrō’s CRM, filter contacts by “commented within the last 7 days” to create a precise segment.
Something lightweight but valuable — such as a resource, mini-guide, or exclusive discount.
Yes — Inrō automates audience selection, DM sending, link delivery, and follow-up messages.
Because they’ve already shown interest in your content, making them much warmer leads than cold audiences.
Weekly or bi-weekly works best, depending on how often your posts receive comments.
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