Boost community engagement with Instagram challenges. Use Inrō’s DM automation to invite, track, and update participants — with zero manual effort.
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When it comes to creating a thriving online community, nothing beats the energy and excitement of a well-run challenge. Whether it’s fitness, creativity, learning, or lifestyle-focused, challenges give your followers something to participate in, look forward to, and share with others.
With Inrō’s Surprise Your Community with Challenges campaign template, you can invite participants via DM, provide them with everything they need to succeed, host group check-ins, and even offer prizes for top performers — all while keeping everything automated.
Surprise Your Community with Challenges
Inrō
inro.social
Run fun, engaging challenges where participants sign up to compete.
Use this campaign
Even the most exciting challenges can fail if your audience never sees the invitation.
Without automation, sending updates, collecting sign-ups, and managing participants can take hours every week.
If there’s no follow-up or group interaction, participants may drop out before the challenge ends.
The Surprise Your Community with Challenges template makes it easy to:
Start by selecting the audience for your launch. In Inrō, this is done through folder selection — a dynamic way to segment your contacts.
Select contacts through CRM filters (e.g., “replied to a specific story" or "commented on a specific post").
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Select users already categorized into a folder (e.g., “Challenge Invite List”) through past automations — for example, those added when they commented on a related post or clicked a challenge teaser link in DMs.
For this campaign, consider creating a folder like “Challenge Invite List”.
Your first DM should spark curiosity and excitement. In the example shown, the message kicks off with:
"Hey [Name]! Ready to level up? I’m launching a 30-Day ‘Sweat & Smile’ Challenge. Think of it as your summer accountability buddy 💪"
Include a quick breakdown of the challenge, perks (meal plans, check-ins, prizes), and a simple “I’m in” or “Maybe next time” button.
Once someone opts in, send them a link to the sign-up form. When they fill it out, move them to a “Challenge Registered” folder.
This lets you target registered participants with exclusive updates during the challenge.
For anyone who hasn’t clicked or filled out the form within 3 days, send a friendly reminder:
"Time’s running out — don’t forget to grab your spot and get started today!"
Once the challenge begins, send a welcome DM:
"Boom! You’re on the roster 🚀 Starter kit is in your inbox. Can’t wait to sweat together!"
You can also schedule automated updates and check-ins to keep participants motivated.
Challenges transform passive followers into active community members. By giving them a goal, resources, and a way to connect, you foster loyalty and excitement — and create memorable brand moments.
With Inrō’s Surprise Your Community with Challenges template, you can run engaging events without the manual work, track every participant, and keep the momentum going from sign-up to finish line.
Anything that aligns with your brand values — fitness, learning, art, personal growth, or product-related goals.
Use Inrō’s folder system to segment contacts who opt in, register, or engage with updates.
Yes — Inrō lets you schedule reminders, send updates, and follow up with participants automatically.
They give followers a reason to interact repeatedly, build relationships with your brand, and feel part of a shared journey.
Prizes add excitement, but even non-prize challenges can be effective if the experience is valuable.
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Attract more leads, target them with DM marketing, and automate all your interactions on Instagram!
Simple Marketing
Automation for Instagram
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