Reward your top Instagram supporters with exclusive behind-the-scenes content. Use Inrō’s DM automation to send VIP content, track responses, and grow loyalty.
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Your most loyal followers — the ones who always comment, reply, and share your posts — are the heartbeat of your community. Rewarding them with exclusive behind-the-scenes content not only strengthens their connection to your brand, but also fuels organic engagement and word-of-mouth growth.
With Inrō’s Spark Engagement with Exclusive Content template, you can deliver private audio clips, sneak-peek videos, or unreleased photos directly to your superfans via Instagram DMs. This keeps them engaged while giving them a VIP experience they’ll want to talk about.
Spark Engagement with Exclusive Content
Inrō
inro.social
Run an exclusive-content campaign for your top supporters by sharing behind-the-scenes audio, video, or photo clips.
Use this campaign
Even your most loyal supporters can lose interest if they don’t feel valued or rewarded for their engagement.
Relying on feed posts means your superfans might miss exclusive content altogether.
If your engagement strategy is only broadcasting content, you’re missing out on meaningful two-way conversations.
The Spark Engagement with Exclusive Content template allows you to:
Start by selecting the audience for your launch. In Inrō, this is done through folder selection — a dynamic way to segment your contacts.
Select contacts through CRM filters (e.g., “commented on a post this month”)
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Select users into a folder by setting up automations that tag them after specific actions — for example, replying to a story, commenting on a live session, or engaging with a post.
For this campaign, create or use a folder like “Top Supporters” to store your VIP list.
Kick things off with a warm, personal message introducing your exclusive content. The example in the screenshot shows a fun, human approach with a “Chief Motivation Officer” (a dog mascot) to make the interaction memorable.
Example:
"Hi [Name]! 🐾 We’ve got something special just for you — a behind-the-scenes clip from our next drop. Only our top supporters get this. Can’t wait to hear what you think!"
Attach or link your exclusive content — whether that’s a video, audio note, or photo album. Ensure it’s either sent directly via DM or gated with a private link so it truly feels exclusive.
Follow your content with a simple, open-ended question to spark conversation.
Example:
"What’s your favorite part about this sneak peek? Your feedback means the world to us!"
Use Inrō’s “Wait for reply” action to pause until the contact responds. When they do, automatically add them to a folder like “Superfan Responses” for future VIP campaigns.
If a contact doesn’t reply after 7 days, send a gentle nudge.
Example:
"Hey [Name], just making sure you saw our special behind-the-scenes drop for you. Here’s the link again → [Content Link]"
Exclusive content isn’t just about rewards — it’s about recognition. By delivering behind-the-scenes moments directly to your superfans and inviting their input, you make them feel valued and part of your brand’s journey.
With Inrō’s Spark Engagement with Exclusive Content template, you can automate this process while keeping it personal — turning superfans into lifelong advocates.
Unreleased material, behind-the-scenes footage, early previews, or personal messages work best because they feel truly exclusive.
Use Inrō’s CRM filters or automations to tag contacts based on frequent engagement like comments, DMs, and story replies.
Yes — from audience selection to follow-up messages, every step can be automated in Inrō.
It builds deeper emotional connections, leading to more organic shares, higher retention, and stronger loyalty.
Once a month or around major launches is ideal, so it stays special without becoming routine.
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