Instagram AIs: How to Use Meta AI & Create Your Own Custom AIs (2025 Guide)

Instagram isn’t just photos, Reels, and DMs anymore, it now comes with built-in AIs you can chat with, plus a full toolset to create your own custom AI directly in the app or via Meta AI Studio.

These Instagram AIs can answer questions, help write captions, generate or edit images in chat, and even act as a mini-version of you that replies to fans and followers.

What are “Instagram AIs” exactly?

When people say Instagram AI, they usually mean two related things:

Meta AI on Instagram

1. A built-in assistant you can chat with in DMs or from the Search bar (“Ask Meta AI”).
2. It can answer questions, help draft captions (“Write with Meta AI”), and generate images inside chats.

Custom Instagram AIs (AI characters)

AI personas created with Meta AI Studio, which live inside Instagram, Messenger, and other Meta apps.

Anyone (where available) can build a custom AI character based on their interests, or a creator AI that acts as an extension of their account.

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Instagram is gradually rolling out AI Studio so users can create and discover AIs without coding — from travel planners and meme generators to creator assistants that help handle DMs at scale.

Where to find Instagram AI in the app

Availability depends on your country and account, and custom AIs on Instagram aren’t yet available to everyone. Instagram Help Center+1

If you have access, you’ll typically see:

• In DMs
  • Go to your Inbox.
  • Tap New message and look for options like “Chat with an AI” or a smiley icon in the upper-right corner. Instagram Help Center+1
  • There you’ll see a list of popular Instagram AIs you can start chatting with instantly.

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• Via links or profiles
  • Some creators link directly to their AI (e.g., via aistudio.instagram.com/ai/...), which opens a chat with that AI in your Instagram app.

If you don’t see any of this:

• Update Instagram to the latest version
• Check again in a few weeks -Instagram AIs and AI Studio are rolling out region by region

How to chat with an AI on Instagram

Once you see the Instagram AI entry point, using it feels like any other chat.

1. Start an Instagram AI chat

1. Open Instagram and tap the DM icon.
2. Tap New message.
3. Choose Meta AI or any other AI character listed.
4. Type your question or choose a suggested prompt and hit send.

You can:

• Ask for advice, ideas, or explanations
• Use voice input with Meta AI (where supported)
• Ask it to generate images or stickers you can reuse in Stories and posts

2. Use Meta AI inside existing chats

You can also bring Meta AI into a 1:1 or group chat:

1. Open any DM thread.
2. Type @Meta AI (or the assistant’s handle that appears).
3. Add your question or request and send it.

This is useful for:

• Summarising long chats
• Drafting replies
• Having AI brainstorm captions or ideas with friends/teammates

How to create your own custom AI on Instagram

If you have access to custom AIs on Instagram, you can create one via AI Studio in just a few steps.

You can do this either from desktop or via the in-app flow.

Option 1: Create a custom AI via aistudio

1. On a computer, go to aistudio.instagram.com and log in with your Instagram account.
2. Click Create AI.
3. Follow the guided setup:
   • Describe your AI
     • Example: “Travel buddy that suggests 3-day itineraries in Europe”, “Anime guide that explains any reference”, or “Sassy productivity coach.”
   • Choose character traits
     • Confident, empathetic, playful, serious, etc. This shapes your AI’s tone.
   • Customize the appearance
     • AI Studio can generate a profile image from your description, or you can upload your own avatar/brand visual.
   • Name your AI
     • Pick a memorable, on-brand name (e.g., “FitCoach Nova”, “TokyoTrip Buddy”).
   • Write an intro
     • 1–2 sentences explaining what it does when someone opens the chat.
4. Hit Publish and tap Chat with AI to start using it.

Option 2: Build a creator AI from your professional dashboard

If you’re a creator or business:

1. Open your Instagram profile.
2. Tap Professional dashboard.
3. Look for a section like “Your AIs” or “Creator AI”.
4. Follow the prompts to build an AI that sounds like you, using your existing content as reference.

This creator AI can:

• Answer common DM questions
• Reply to Story replies
• Share links to your products or favourite brands
• Help you reach more fans without answering every message manually

Insights & analytics for your custom Instagram AIs

Once your AI is live, Meta AI Studio gives you basic insights so you can see how it’s performing — without exposing individual chats.

To see insights:

1. Go to aistudio.instagram.com on desktop.
2. Click Your AIs.
3. Click ⋯ Options next to the AI you want to analyse.
4. Select See insights.

You’ll see metrics like:

• Total chats
• Total messages
• Average message sends per chat
• Positive feedback markers (e.g., 👍 reactions)

You can view these over different timeframes (last 7 days and beyond) to understand how people are using your AI and whether tweaks are needed.

Safety, privacy & limits of Instagram AIs

A few important realities behind the hype:

• Not licensed pros
  Custom AIs on Instagram are not doctors, therapists, lawyers, or financial advisors — and Meta explicitly warns you not to rely on them for professional advice.
• Community Standards still apply
  If your AI generates content that breaks Meta’s Community Standards and you share it on Instagram, your content can be removed and your account restricted — just like regular posts.
• Your interactions train Meta’s AI
  Messages you send to Meta AI or custom AIs can be used to improve Meta’s models and, in many regions, influence the ads and recommendations you see.
• Extra safeguards for teens
  Meta is rolling out parental controls and restrictions so parents can block or limit AI chatbots for teens and keep replies to a PG-13-style level.

Bottom line: treat Instagram AIs like any other big-tech assistant — helpful, but not neutral and not private diaries. Don’t share sensitive personal info, and make sure your AI concepts stay within the rules.

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Quick FAQ: common “Instagram AI” search questions

What is Instagram AI?‍

Instagram AI refers to Meta’s AI features inside Instagram: the Meta AI assistant you can chat with in DMs/Search, plus custom AI characters created via Meta AI Studio that can interact with users and help creators handle DMs at scale.

How do I get AI on Instagram?‍

Update the app and open your DMs. If it’s rolled out to your account, you’ll see options like “Chat with an AI” or a smiley icon showing popular AIs. Availability depends on your region and account type.

How do I create my own AI on Instagram?‍

Use aistudio.instagram.com on desktop or your Professional dashboard → Your AIs in the app. Describe your AI, set traits, choose an avatar, name it, and write an intro, then publish.

Are Instagram AIs safe?‍

They’re official features with policies and parental controls, but responses can be inaccurate or inappropriate, and your messages can be used to improve Meta’s AI and ad targeting. Don’t share sensitive data and don’t treat them as licensed professionals.

Can I see chats my followers have with my AI?‍

As a rule, no. You see aggregated insights, not individual conversations — unless you’re a creator using an AI based on yourself specifically to respond to your personal messages.

If you’re experimenting with Instagram AIs and want to go beyond fun chats into real DM sales funnels, that’s where Inrō comes in — to capture every comment, Story reaction, and AI-warmed DM, then turn it into structured conversations, segments, and revenue.