Automate your Instagram DMs across 8,000+ apps

Connect Inrō to Make to sync qualified leads into your CRM, trigger DM campaigns, and alert your team the moment a hot lead replies. No code needed.

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Works with the tools you already use

Google Sheets
Notion
Slack
Shopify
HubSpot
Klaviyo
Google Calendar
ChatGPT
OpenAI
Claude
Claude
+8,000 more

Four ways teams put Inrō to work

Sync leads to your CRM

Every new DM lead lands in your CRM, sheet, or email tool in real time, with tags and lead status attached.

Qualify and segment

Score and tag contacts from any signal, then route them into the right list or campaign automatically.

Trigger DM campaigns

Fire an Inrō DM flow from any app: a new order, a form reply, a calendar event, or a payment.

Alert sales to hot leads

Post a Slack or Discord alert the second a high-intent lead replies, so no buyer waits.

How to get started with Inrō

Set up your first Instagram automation in 5 minutes.

Connect Inrō

Add Inrō to Make with your API key. Takes a minute.

Pick a template

Start from a ready-made scenario or build your own visually.

Go live

Turn it on. It runs every time a contact is created or updated.

Ready-made scenarios you can use in a click

However you sell on Instagram

Creators

Turn DMs into newsletter subscribers and a CRM you actually own, without touching a spreadsheet.

Agencies

Run the same proven flows across every client account and report results back to their tools.

E-commerce

Turn it on. It runs every time a contact is created or updated.

Discover why creators and brands love Inrō

I used to do this manually. Inrō saves me at least 2 hours everyday.
Anaïs Garnier
CEO & Co-founder of WeInk
Inrō DM campaigns feel so much more personal and authentic. My users love it!
Yoline Badet
CEO & Founder of YOYOMATCH
I am amazed by the number of leads we got with the exact same ad budget.
Mathilde Devaux
Head of Marketing of Nona Source
Booked out my calendar for the next week and closed 3 high-ticket deals, without chasing a single lead. It’s like having a 24/7 appointment setter that pays for itself!
Aleksa Spasic
IG Growth & Marketing Coach
Inrō is my first and last tool to automate my content… the ease of use is incredible.
Carlos Mendez
Instagram Marketing Coach
If you're heavy on using IG for your business, Inrō is a promising tool.
Vertika Nigam
CEO @ Openthrive | cxful design system
I am never doing manual DMing again.
Rishikesh Ranjan
GTM Engineer & Growth Hacker
Before Inrō, I used to answer every comment, DM, and story reply by hand. Now links to my tools and products are sent automatically, which leads to more sales. The AI agent also keeps conversations going, which drives up engagement. A great improvement for my business.
Manuel Steinhauser
Motion Design Creator

Frequently Asked Questions

Do I need to know how to code to use Inrō with Make?

No. You connect Inrō to Make visually and start from a ready-made template. Building your own scenario is drag and drop, with no scripts or developer setup.

How do I connect Inrō to Make?

Add the Inrō app inside Make and paste your Inrō API key to authorize the connection. From there you can drop any Inrō module into a scenario. Setup takes a few minutes.

How long does it take to set up a workflow?

Most templates are live in 15 to 30 minutes. You connect your accounts, map a few fields to match your data, run one test, and turn it on.

Is the sync real time?

Yes. The Watch Created/Updated Contacts trigger fires the moment a contact is created or updated in Inrō, so your leads reach your other tools right away instead of on a delayed batch.

Which apps can I connect Inrō to?

Any of the 8,000+ apps on Make, including Google Sheets, Notion, Airtable, Shopify, HubSpot, Klaviyo, Slack, Calendly, and OpenAI. If an app is on Make, you can connect it to your Instagram DM data.

What can I automate with Inrō and Make?

Common workflows include syncing new DM leads to a CRM or spreadsheet, tagging and scoring contacts, triggering a DM campaign from a new order or form reply, booking calls once a lead qualifies, and alerting your sales team in Slack when a high-intent lead replies.

What is the difference between an Inrō scenario and a Make scenario?

An Inrō scenario is a DM automation flow that runs inside Instagram. A Make scenario is the automation you build in Make to connect Inrō with your other apps. A Make scenario can trigger an Inrō scenario, so the two work together.

What does the integration cost?

The Inrō app on Make is free to use. You need an Inrō account and a Make plan that fits how many operations your workflows run each month.

Is the Inrō app on Make official?

Yes. Inrō is a verified app on Make, built and maintained by the Inrō team, so you are connecting through an integration that Make has reviewed and the vendor supports.

Is automating Instagram DMs allowed?

Inrō runs on Instagram's official Messaging API and follows Meta's platform rules. Your automations reply to people who message you and respect Instagram's messaging window, which keeps your account in good standing.

Can agencies use this across multiple client accounts?

Yes. You can run the same scenarios across every client's Inrō account and route each client's leads into their own tools, which makes it easy to standardize your service and report results back.

Is my data secure?

Your Instagram lead data moves directly between Inrō and the apps you choose through Make's authorized connections. You decide which apps have access, and you can disconnect any of them at any time.

Where can I get help setting it up?

Inrō's help center walks through connecting Make, and the Inrō team supports the integration directly with the Managed Account. Find more info at: inro.social/managed-account-plan

Focus on patients. Let Inrō handle the DMs.

Capture, qualify, and route every Instagram DM into your CRM — automatically.

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Setup in 5 minutes