Instagram Welcome Message (2025): How to Set Up, Edit & Automate

TL;DR

• An Instagram welcome message is an automated greeting that appears when someone starts a DM with your business.
• It sets expectations, speeds up replies, and drives actions (shop, book, learn).
• You can set up a welcome message on Instagram or use tools like Inrō to add ice breakers, auto-qualify leads, and let AI answer FAQs.
• Grab the templates below and copy them into your workflow.

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What is an Instagram Welcome Message?

A welcome message for Instagram is an automated DM sent when a user opens a chat with your business for the first time (or after a long gap). It can:

• Set response-time expectations
• Offer helpful next steps
• Route people to the right place (shop, booking, support, pricing)
• Capture lead info (email/phone) with consent

Why it matters: It shortens response time, improves CSAT, and boosts conversions—especially when paired with automated welcome messages and AI replies.

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Best Practices (Keep This Handy)

1. Be short & specific. Open with a friendly line, then one clear CTA.
2. Personalize when possible. Use first name or context (source, campaign).
3. Set expectations. “We reply within X hours.”
4. Offer choices. Buttons/ice breakers like “Pricing,” “Book,” “Track order.”
5. Collect info ethically. If you ask for email/phone, say why and how you’ll use it.
6. Track & iterate. Measure taps, replies, bookings, and edit regularly.

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45+ Instagram Welcome Message Templates (Copy & Paste)

General (fast & friendly)

• “Hey! Thanks for messaging [Brand] 👋 How can we help today?”
• “Hi {{name}}! We reply 9–6, Mon–Fri. Quick links: Shop | Track | Support.”
• “Welcome to [Brand]! Tell us what you’re looking for and we’ll guide you.”

Special offers / promos

• “You caught us during a sitewide 15% off 🎉 Use WELCOME15 at checkout.”
• “Thanks for stopping by! For first-timers: FREE ship today only. Want the code?”
• “We’ll reply soon—meanwhile, here’s 10% off your first order: HELLO10.”

Lead capture (email/phone)

• “Want early access + drops? Reply EMAIL and we’ll add you to VIP.”
• “Share your email and I’ll send today’s price list + best seller guide.”
• “For faster support, drop your number (optional). We reply within the hour.”

Customer support

• “Thanks for reaching out! Tech or order questions? Reply SUPPORT and describe the issue.”
• “We’re here to help. Typical replies: under 1 hour. Need tracking? Send your order #.”
• “FAQ while you wait: Shipping, Returns, Warranty—type any keyword to view.”

Seasonal / campaign

• “🎄 Holiday hours may slow replies, but we’ve got gift guides ready. Want the link?”
• “💘 Valentine’s edit just dropped—type GIFTS for the lookbook.”
• “Back to school specials live now. DM B2S for bundles.”

Service businesses (coaches, salons, clinics)

• “Welcome! Want to book or see pricing? Tap an option below.”
• “New here? Tell us your goal (e.g., fat loss, strength, rehab) and we’ll send a plan.”
• “Salon menu or availability? Reply MENU or BOOK.”

B2B / SaaS

• “Hi! Looking for pricing, demo, or case studies? Say the word.”
• “We reply within 2 business hours. Want our ROI one-pager while you wait?”
• “What’s your role? Founder | RevOps | Marketing—I’ll tailor resources.”

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Step-by-Step: How to Set Up a Welcome Message on Instagram

Availability note: As of 2025, welcome message setup is often available on Android business accounts in select regions. If you can’t find it, or you’re on iPhone, use the Inrō method below.

A) Native - how to add / set up / activate

1. Open Instagram app → Profile → ≡
2. Settings → Business → Welcome message
3. Toggle Show welcome message ON
4. Write your welcome message → Save

How to change / edit the welcome message in Instagram (2024/2025):
Return to the same screen, edit text, Save.

How to remove / turn off the welcome message in Instagram:
Toggle Show welcome message OFF.

How to save a welcome message on Instagram:
Write → Save (it auto-saves to your business inbox settings).

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B) When the native option isn’t available: Inrō (recommended)

Use Inrō (Instagram-approved) to create a scalable, compliant setup:

1. Connect Instagram in Inrō (Business/Creator account).
2. Create a Welcome Flow with Ice Breakers (quick-tap prompts like “Pricing,” “Book,” “Track order,” “Talk to a human”).
3. Add auto-qualifying questions (budget, timeline, use-case).
4. Turn on AI FAQ so common questions get instant, on-brand answers.
5. Route to human for complex cases; log all tags (e.g., “Hot lead”).

Why this wins: Works on iPhone & Android, adds buttons, branching, lead capture, analytics, and DM campaigns—way beyond the simple native greeting.

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Ice Breakers That Convert (Inrō)

Add 3–5 tappable choices under your welcome message:

• Pricing → sends current price sheet or calculator
• Book a call → opens Calendly/booking link
• Track order → asks for order #, returns status
• Catalog → sends collection highlights
• Talk to a someone → escalates to agent, and if they ask to talk to the team, put contact in a folder to handle replies manually

Then use Inrō auto-qualifying:

• “What’s your budget range?” <$100 | $100–$500 | $500+
• “Timeline?” ASAP | This month | Just exploring
• “Use case?” Gifting | Personal | Business

Finally, enable AI FAQ:

• Shipping times, returns, warranty, materials, size guides, invoice requests—answered instantly, 24/7, with handoff rules.

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Examples: Full Welcome Flows You Can Steal (Inrō)

Ecommerce

Welcome: “Hey! I can help with New Arrivals, Track order, or Returns.”

• Tap New Arrivals → sends top 5, asks size/style → recommends product → Add to cart link
• Tap Track order → prompts order # → returns ETA
• Idle 2h → gentle reminder + 10% code (if consented)

Local service (salon/clinic/spa)

Welcome: “Hi! Want Pricing, Availability, or Consultation?”

• Pricing → send PDF + average ticket
• Availability → show nearest slots; Book
• Lead qualifies as New Client → follow-up reminder if no booking in 24h

Coach/Consultant

Welcome: “Hey {{name}}! What do you want help with? Leads | Systems | Mindset”

• Ask for goal + timeframe → Calendly
• No booking after 3h → send Case Study → “Want me to save you a slot?”

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Troubleshooting

• how to add welcome message Instagram / how to set up welcome message Instagram → Settings → Business → Welcome message. Otherwise use Inrō.
• how to set welcome message on Instagram on iPhone → Use Inrō to create a welcome flow with ice breakers.
• how to change / edit welcome message in Instagram (2024/2025) → Reopen Welcome message screen, edit, save.
• how to remove / turn off welcome message in Instagram → Toggle off in settings, or disable the flow in Inrō.
• welcome message not showing in Instagram / not working → Update app, switch to Business/Creator, check region; or build it in Inrō.

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Why Use Inrō Instead of Just the Native Toggle?

• Works on iPhone & Android
• Ice breakers / quick-tap menus (far more usable than a single text block)
• Auto-qualifying logic & tags (hot vs cold leads)
• AI FAQ to handle repetitive questions instantly
• Broadcasts & DM campaigns to re-engage audiences compliantly
• Analytics on taps, replies, bookings, and revenue

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Ready to ship a welcome flow in 10 minutes?

Create your free Inrō account, add Ice Breakers, flip on AI FAQ, and start turning DMs into bookings and sales.

Start for free

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FAQs

What is the best welcome message for Instagram?‍

Short, friendly, one CTA + options. Example: “Hey! Need Pricing, Book, or Support? Tap below.”

How to write a welcome message on Instagram?‍

Use a greeting, value line, response time, and a clear next step. Keep it under 240 characters.

How to create / set up / add a welcome message on Instagram?‍

Settings → Business → Welcome message → On → Save. Alternatively, use Inrō to automate.

How to set welcome message on Instagram 2025 if I don’t see the option?‍

Feature availability varies. Use Inrō to deploy an automated welcome message with ice breakers & AI on any device.

How to change welcome message on Instagram (2024/2025)?‍

Go back to the Welcome message screen, edit and save. In Inrō, edit the flow content and publish.

How to send a welcome message on Instagram automatically?‍

Enable the native toggle or create an automatic welcome message in Inrō.

How to remove welcome message on Instagram / turn off?‍

Toggle OFF in settings or deactivate the flow in Inrō.

How to set welcome message on Instagram on iPhone?‍

Use Inrō: connect IG → create welcome flow → add ice breakers → publish.

Welcome message Instagram business sample?‍

“Welcome to [Brand]! Want Pricing, Book, or Track order?”

Can I use AI for my welcome message for Instagram?‍

Yes, Inrō lets you add AI FAQ, summarize intents, and keep answers on-brand, with human handoff.

ManyChat vs Inrō for welcome messages?‍

ManyChat is solid for basic flows. Inrō is Instagram-first, simpler UI, native DM campaigns, advanced ice breakers, and AI FAQ tuned for IG.