Instagram Reels Can Now Be 20 Minutes Long: New Time Limit Explained (2025)

Instagram Reels Can Now Be 20 Minutes Long

Three minutes wasn’t enough for you?

Good news: with Instagram’s latest update, Reels can now be up to 20 minutes long when recorded in the Reels camera.

Instagram officially updated its Reels length limit so you can record one or multiple clips that add up to 20 minutes in a single Reel.

This is a big jump from:

• 90 seconds (the old cap until early 2025)
• Then 3 minutes (rolled out in early 2025)

Now we’re in “20-minute Reel” territory: mini-docs, full tutorials, deep-dive explainers… or just dangerously long doomscroll fuel.

But just because you can post a 20 minute Instagram Reel doesn’t mean you always should. Let’s break down what changed, how to use it, and when long-form Reels actually make sense.

What exactly changed: from short-form to 20-minute Reels

Until recently, the answer to “how long can Instagram Reels be?” was:

• 3 seconds to 90 seconds, then
• 3 seconds to 3 minutes, depending on when you asked in 2025.

Now:

Instagram Reels can be recorded up to 20 minutes long directly in the Instagram camera.

Key points:

• You can record one continuous clip or multiple clips that add up to 20 minutes.
• The new Reels camera includes usability upgrades like undo for the last clip, better green screen and touch-up controls.
• Instagram’s @design and other official channels framed the update as “more creative freedom and longer storytelling.”

So technically, yes: 20-minute Instagram Reels are a thing now.

But the algorithm still has opinions about what it likes to promote.

How to record a 20-minute Reel (step-by-step)

The exact UI can evolve, but the flow is broadly:

1. Open Instagram and tap the “+” or Reels icon to open the Reels camera.
2. At the bottom, select Reel (if there are multiple camera modes).
3. Look for the length selector (where you used to pick 15s, 30s, 60s, 90s, or 3:00).
4. Choose the new 20:00 option (or just start recording; the progress bar will allow up to 20 minutes).
5. Tap and hold (or tap once) the record button to start.
6. Record multiple clips until you’re done — you’ll see a progress bar at the top showing how much time you’ve used.
7. Use the updated tools (undo, green screen, touch-up slider) to refine your footage.
8. Add music, captions, stickers, and your call to action.
9. Tap Next → Share to publish your long Reel.

If you prefer editing elsewhere, you can still upload a finished video as a Reel — but the 20-minute limit and any distribution quirks still apply.

Should you actually post 20-minute Reels?

This is the real question.

Across multiple analyses of Instagram Reels length & performance, a few patterns keep coming up:

• The best Reel length for views is usually 7–15 seconds.
• For tutorials and storytelling, 15–60 seconds is a strong sweet spot.
• Reels beyond 90 seconds–3 minutes tend to require very high retention to get pushed broadly by the algorithm.

Industry coverage around the 20-minute update notes that:

• Instagram still prioritises recommending shorter Reels (under ~3 minutes) for discovery, even as it lets you record much longer.

So what are 20 minute Reels actually good for?

Great use cases:

• Deep tutorials: full setup walkthroughs, editing breakdowns, practice sessions
• Mini-classes or webinars: teaching one focused topic in 10–20 minutes
• Behind-the-scenes & processes: recording full shoots, services, or events
• Long-form storytelling: doc-style narratives, interviews, vlogs

Probably not ideal for:

• Trend-based content
• Quick tips
• Broad top-of-funnel reach (shorter still wins here)

Think of 20-minute Instagram Reels as:

A way to keep viewers inside Instagram for your longer content, instead of sending them out to YouTube or another platform for every deep dive.

Strategy: where 20-minute Reels fit in your funnel

Here’s a practical way to combine Instagram Reels 20 minutes with what we already know about attention spans:

1. Short Reels (7–15s)
   • Hooks, teasers, bold takes
   • Goal: reach and first touch
2. Mid Reels (15–60s)
   • Quick how-tos, transformations, FAQs
   • Goal: education and trust
3. Long Reels (3–20 min)
   • Full breakdowns, tutorials, mini-workshops
   • Goal: conversion & nurture

For those long, high-intent Reels:

• Add strong, repeated CTAs on-screen and in the script:
  • “Comment ‘PLAN’ and I’ll DM you the full checklist.”
  • “DM me ‘REPLAY’ and I’ll send you the notes and links.”
• Use chapters via on-screen text (e.g. “Step 1, Step 2…”), so people who scrub still know where they are.
• Expect fewer total viewers but higher intent — the ones who stick to minute 12 of a Reel care.

And once people DM or comment? That’s where Inrō takes over.

How Inrō complements 20-minute Instagram Reels

You can’t control exactly who Instagram shows your long Reels to—but you can control what happens once someone bites.

With Inrō plugged into your Instagram:

• Comments on Reels → automated DMs
  Trigger DMs when people comment with a keyword on your 20-minute Reel (e.g. “GUIDE”, “OFFER”, “CLASS”).
• Story + Reel combo
  Post a long Reel, then follow up with Stories saying “DM me ‘RECAP’ for the summary” and let Inrō deliver it automatically.
• Lead capture inside DMs
  Use Inrō’s AI Agent to ask 2–3 qualifying questions in DMs, then:
  • Send the right offer or resource
  • Tag the contact (REEL-20MIN-TUTORIAL, DEMO-WATCHED)
  • Drop them into a nurture sequence for launches or bookings
• Analytics that outlive the feature
  Even if Instagram changes Reel length rules again (they will…), your DM-based list & segments remain.

Longer Reels = more context and trust. Inrō turns that trust into measurable conversations and revenue.

Try Inrō to boost your Instagram growth and sales.

Attract more leads, target them with DM campaigns, and automate your interactions on Instagram!

Start for free

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FAQ: Instagram Reels 20-minute update

1. What is the maximum length of Instagram Reels now?

As of late 2025, Instagram’s official docs and multiple announcements confirm that you can record Reels up to 20 minutes long in the Reels camera.

2. Can everyone post 20-minute Reels?

The update is rolling out globally, but like most Instagram features, availability can vary by region and account type while it’s still new. If you don’t see the 20:00 option or can’t go beyond 3 minutes, make sure your app is updated and keep an eye on future updates.

3. Is there a difference between recording and uploading 20-minute Reels?

Instagram’s own pages emphasise recording up to 20 minutes in the Reels camera. Some older resources still mention upload caps like 15 minutes or 3 minutes, so expect some inconsistency while docs and third-party articles catch up. When in doubt, test directly by uploading your file and seeing how Instagram handles it.

4. Do 20-minute Reels hurt reach?

They don’t automatically “hurt” reach, but longer videos require much higher retention to be pushed widely. Many data-backed guides still recommend 7–15 seconds for reach and 15–60 seconds for educational content, even now. Instagram tends to favour shorter Reels in discovery surfaces, according to multiple analyses and commentary on the 20-minute update.

5. What’s the best length for an Instagram Reel in 2025?

For most accounts:

• 7–15 seconds = best for reach and completion
• 15–30 seconds = great for quick tutorials and product highlights
• 45–90 seconds = use when you genuinely need depth
• 3–20 minutes = reserve for high-intent, story-driven pieces where viewers already know and trust you

In other words: use the new 20-minute Reels strategically, not by default.