Learn how to organize your Instagram contacts list with Inrō folders, mirror your funnel stages, and retarget “viewed/opened/no reply” users for more conversions.
Managing your Instagram contacts isn’t just about storing names. It’s about building funnels and creating systems for retargeting. With Inrō, folders turn your Instagram contacts list into a growth engine.
Instead of asking “how to view Instagram contacts” or “where are contacts on Instagram” inside the app, Inrō’s CRM gives you a clear, organized way to track and engage people who interact with your account.
On Instagram, “contacts” can feel vague. Are they people in your phone? Your followers? People you’ve messaged?
In Inrō, Instagram contacts are centralized profiles of people who engage with you, whether they comment, reply to a Story, click a link, or DM you. Unlike Instagram’s native contacts sync (which pulls from your phone), Inrō organizes real interactions into a CRM you control.
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Folders in Inrō are manual groups you create inside your CRM or inbox. They’re static (you decide who goes in and out), which makes them perfect for:
Most users create one folder per campaign: “Giveaway Leads,” “Event Signups,” “VIPs.” That works, but a more powerful approach is to structure your folders around funnel stages.
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This is a great example of how folders work in a funnel: a lead first enters through a Comment-to-DM automation and gets tagged as a Comment Lead. Once they receive the conversion link and click it, their status updates to Link Clicked Lead.
Here’s how to turn your Instagram contacts list into a funnel:
This way, you’re not just storing contacts, you’re mapping every person to a journey.
Here’s where folders shine. Imagine sending a campaign to 200 people. Out of those, 50 read the message and 30 clicked the link.
Instead of starting from scratch next time, you can isolate the 20 who read but didn’t click and move them into a dedicated folder. That way, you can retarget them later with a new angle, incentive, or reminder.
This ensures every lead stays in your funnel, and no opportunity gets lost just because they didn’t convert the first time.
Folders are static, but segments (covered in this guide on Instagram contact segmentation) are dynamic, updating automatically based on behavior. The best results come from combining both:
They’re people you interact with: followers, leads, and customers. In Inrō, contacts are stored in a CRM instead of relying on phone sync.
Use Inrō’s CRM dashboard, where every contact is searchable, filterable, and can be moved into folders.
Native Instagram may suggest your account if you sync phone contacts. Inrō doesn’t notify anyone: it only organizes existing interactions.
Yes, but with Inrō, “contacts” mean engaged profiles — a more growth-focused approach than syncing phone numbers.
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