Turn IG comments into customers

Automatically DM people when they comment on your posts and Reels : deliver freebies, capture leads, and start sales conversations without touching your inbox.

What is Comment-to-DM automation?

Auto-reply from comments to DMs

Instantly DM anyone who comments on your posts or Reels, so every “I’m interested” becomes a private conversation instead of a lost notification.

Lead-generation use case of Inrō from a Instagram paid campaign.
Instagram direct message chat with conversion link

Choose posts and triggers you want

Pick the posts you want to activate, set simple keyword or emoji triggers, and let Inrō handle replies 24/7—no manual copy-pasting, no complex setup.

Lead-generation use case of Inrō from a Instagram paid campaign.

Do more than sending links

Deliver freebies, ask qualifying questions, add tags in your CRM, so a single comment becomes the start of a full sales or nurture journey.

Lead-generation use case of Inrō from a Instagram paid campaign.

Popular Comment-to-DM setups

Get started in minutes and automate comment to DM with your audience

Comment-to-DM features

Everything you need to turn Instagram comments into automated DMs, capture leads, and trigger full funnel flows.

Keyword and emoji triggers

Trigger DMs from specific words, phrases, or emojis on posts and Reels.

Smart comment variants

Write multiple reply variations or let AI rewrite them for you, so your public comments feel human and fresh while still driving people into your DMs.

Safety and limits

Randomise replies and limit automation to a percentage of comments, so you stay under Instagram’s radar and your community never feels spammed.

Lead capture in DMs

Collect Instagram contacts, emails, and other key fields directly inside DMs, then sync them automatically to your Smart Inbox, CRM, and other tools.

Send the right link

Deliver the right link straight in DMs and track who clicked and who didn’t—so you can tag people, refine segments, and follow up with more relevant offers.

Follow up automatically

Schedule reminder DMs and follow-up messages after the first reply, so you can nurture, answer questions, and close more sales without manually chasing anyone.

Get started in minutes

In just a few steps, turn comments into DMs. Auto-DM links, collect emails or ask for follows in under 2 minutes.

1

Choose a post and trigger word

Pick the posts or Reels and define keyword or emoji triggers.
2

Design your DM flow

Write your message, add buttons, and optional follow‑up questions.
3

Add rules and tags

Choose who should receive the DM and which tags or segments to apply.
4

Go live and track results

Publish and watch new leads, clicks, and replies appear in your account.

Why creators and brands love Inrō

Convert more

Send offers, lead magnets or product links directly in DMs. Turn comment engagement into actual conversions.

Grow faster

Auto-collect emails, drive more followers and build your audience without lifting a finger.

Save time

No more replying manually. Automate responses, email collection and follow-ups  in just a few clicks.

Frequently Asked Questions

What are activated contacts & how do I activate them?

Any campaign, segmentation, data enrichment, or automation contributes to "activating” a contact. Manual actions like sending a DM manually are not considered activations.

Once a contact is activated, you can run any number of automations on them for the month. The quota is set per contact, not per interaction.

Every month, the quota is reset.

What happens when I reach my maximum of contacts?

When you reach 80% of your quota, Inrō will notify you so you can adjust your plan or your activation strategy. If you exceed your maximum limit, all activations will pause until you add more contacts to your plan or until the monthly limit resets.

Can I share my Inrō account with other teams members?

In the Free Plan, sharing an account is limited to one user only. However, the Pro Plan allows you to add up to 10 team members, enabling collaboration on campaigns and automations. This means more hands on deck, faster project completion, and better team coordination.

With the Custom Plan, you have complete control over team members. You can include an unlimited number of team members, each with role-based access control (RBAC), ensuring that everyone has the appropriate permissions for their tasks.

Can I downgrade plans?

With Inrō, you don't need to adjust your plan manually. The system automatically scales up or down based on your activity level and the number of contacts engaged, so you only pay for the value you get.

For more details, check out our Pricing tiers.

Which platform integrations does Inrō offer?

Inrō integrates with over 8000 platforms using Make and Zapier. If there's any specific integration you would love to see or a use case you would like to explore, send us a message at support@inroapp.com

What kind of support does Inrō provide?

With the Free Plan, support is limited to FAQs and email assistance, with a response time of over 24 hours. The Pro Plan offers priority support, including email and phone assistance, and a guaranteed response time under a service-level agreement (SLA). For the Custom Plan, you’ll receive advanced support, including the best SLA, a personal success manager, and email and phone support for immediate assistance.

Who is Inrō suitable for?

Inrō is perfect for:

D2C Brands

Direct-to-consumer brands looking to build a direct connection with their customers and drive sales through Instagram.

B2C Startups

Fast growing startups aiming to leverage social media to grow their customer base, reduce churn, and enhance engagement.

Creators

Influencers and creators who want to transform their Instagram followers into loyal customers.

Agencies

Marketing agencies managing multiple Instagram accounts for clients and seeking to automate and enhance engagement.

Anyone Who Wants to Build Instagram as an Acquisition Channel

Businesses and individuals looking to grow their engagement and turn Instagram interactions into customer acquisitions.

How do I subscribe to the Pro Plan after trial ends?

Inrō offers a 14-day trial of the Pro Plan, after which you can either start a subscription or be automatically downgraded to the free plan. The system adjusts your tier based on the number of activated contacts, ensuring you only pay for what you use.

Can I delete my account at any time?

Yes, you can delete your account from the account settings anytime.

How do you process payments?

Inrō processes payments via Stripe, so you have the flexibility of paying through a variety of payment methods.

Is there an engagement period for subscriptions?

There's no engagement commitment required for any of our subscriptions.

What is the managed account plan?

The Managed Account Plan is our full-service solution where our experts handle everything for you — from designing your Instagram sales funnel, setting up advanced automations, integrating Inrō with your CRM or tools, to optimizing your campaigns.

Who is the managed plan for?

The Managed Account Plan is perfect for businesses, creators, and agencies who want to automate Instagram without worrying about technical setup, integrations, or advanced funnel building. Whether you run multiple Instagram accounts, need to connect Inrō to your CRM, or want an expert-built automation strategy that maximizes conversions — this plan is for you. It's especially suited for those who want to focus on growth while leaving the automation and technical work to professionals.

Should I choose the Pro or Annual plan?

If you want flexibility and are still experimenting with your automation strategy, the Pro Plan (monthly, cancel anytime) is the perfect starting point — plus you get a 14-day free trial.

If you're ready to commit for the long term and want to save 30% compared to the monthly price, the Annual Plan is the smartest choice. It unlocks everything the Pro Plan offers at a better rate, making it perfect for businesses serious about scaling their Instagram automation.

Do Pro plans include the AI Agent?

Yes. The AI Agent is included at no extra cost in both Pro (Monthly) and Annual Pro plans.

Does the Free plan include AI Agent usage?

Yes. The Free plan includes 50 AI Agent message credits so you can try AI-powered automation before upgrading.

Try Inrō and leverage the power of Instagram marketing automation

Attract more leads, target them with DM marketing, and automate your interactions on Instagram!