Turn IG comments into customers

Auto-DM people when they comment on your posts and Reels: deliver freebies, capture leads, and sell more on Instagram.

What is Comment to DM automation?

Auto-reply from comments to DMs

Auto-DM anyone who comments on your posts or Reels, so every “I’m interested” becomes a private conversation.

Lead-generation use case of Inrō from a Instagram paid campaign.
Instagram direct message chat with conversion link

Choose posts and triggers you want

Pick the posts you want to activate, set simple keyword or emoji triggers, and let Inrō handle replies 24/7.

Lead-generation use case of Inrō from a Instagram paid campaign.

Do more than sending links

Deliver resources, ask qualifying questions, add tags in your CRM: a single comment becomes the start of a full sales or nurture journey.

Lead-generation use case of Inrō from a Instagram paid campaign.

What can I do with Comment Automation?

Get started in minutes and automate comment to DM with your Instagram audience.

What tools are included with Comment Automation?

Turn Instagram comments into automated DMs, capture leads, and trigger automated sales steps.

Keyword and emoji triggers

Trigger DMs from specific words, phrases, or emojis on posts and Reels.

Smart comment variants

Write multiple reply variations or let AI rewrite them for you, so your public comments feel human.

Safety and limits

Randomise replies and limit automation to a percentage of comments, maintaining your Instagram's account health.

Lead capture in DMs

Collect Instagram contacts, emails, and other key fields directly inside DMs, then sync them automatically to your Smart Inbox, CRM, and other tools.

Send the right link

Deliver the right link straight in DMs and track who clicked and who didn’t, so you can tag people, refine segments, and follow up with more relevant offers.

Follow up automatically

Schedule reminder DMs and follow-up messages after the first reply, so you can nurture, answer questions, and close more sales.

Comments AI intent

Let AI understand what someone wants from their comments and trigger the right automation.

Get started in under 2 minutes

In just a few steps, turn comments into DMs. Auto-DM links, collect emails or ask for follows.

1

Choose a post and trigger word

Pick the posts or Reels and define keyword or emoji triggers.
2

Design your DM flow

Write your message, add buttons, and optional follow‑up questions.
3

Add rules and tags

Choose who should receive the DM and which tags or segments to apply.
4

Go live and track results

Publish and monitor lead acquisition in real-time.

Why creators and brands love Inrō

Convert more

Send offers, lead magnets or product links directly in DMs. Turn comment engagement into actual conversions.

Grow faster

Auto-collect emails, drive more followers and build your audience with a fully automated processes.

Save up to 10 hours weekly

No more replying manually. Automate responses, email collection and follow-ups  in just a few clicks.

Frequently Asked Questions

Can I set comment automation for one specific post, any post, or only my next post?

Yes. You can choose exactly where the automation applies: a single post/Reel, multiple selected posts, or “next post only,” depending on how you want to run each automation.

Do I need a Business/Professional Instagram account to use Comment automation?

Yes. Comment-to-DM automation requires a Professional (Business or Creator) Instagram account connected through Meta’s official permissions.

Can I post a public reply comment and send a private DM?

Yes. You can automatically post a short public reply (e.g., “Sent ✅”) while also sending the DM with the link or next step.

Can I collect emails (or other fields) inside the DM?

Yes. You can ask for an email (or other info) in the DM, save it to the contact profile, and route or sync it to your tools.

What happens if I have multiple comment automations running at once?

You set priority rules so only the correct automation triggers. If two could match the same comment, you can control which one runs (or avoid overlap by using unique keywords/emoji per post).

Try Inrō and leverage the power of Instagram marketing automation

Attract more leads, target them with DM marketing, and automate your interactions on Instagram!