A practical guide for podcast hosts to drive traffic from Instagram to full episodes using Inrō—comment-to-DM flows, Story reply triggers, outbound DMs, and analytics.
If you're postingpodcast clips on Instagram but you’re not sure who actually taps through to listen on Spotify/Apple Podcasts, this guide is for you. Below is a step-by-step system that turns your Instagram engagement into measurable plays, email subscribers, merch buyers, and Patreon members using Inrō’s automations and lightweight CRM.
Likes and comments are surface-level. What matters is who:
Inrō closes that loop. It converts comments and Story replies into DM conversations that offer platform links (Spotify, Apple, YouTube), captures email, and tags everyone by behavior (clicked, not clicked, buyer, VIP). Then it lets you retarget those segments with outbound DMs when the next episode drops.
We’ll build four automations and one reporting view:
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Use this simple flow to drive more traffic to your podcast channel.
Use this automation
Decide what you’ll count weekly:
Pro tip: Use distinct UTM tags per trigger (comment vs Story vs outbound DM). You’ll see which entry points actually move the needle.
Post your clip with a CTA like:
“Want the full ep? Comment ‘EP12’ and I’ll DM you Spotify/Apple links.”
Inrō listens for the keyword (or any comment, if you prefer), and fires a DM flow within seconds.
Run a Story series with a link teaser:
“DM me ‘LINK’ for the episode + a reminder when Part 2 drops.”
Inrō detects replies and starts the same DM flow.
Add a line in your bio—e.g., “🎧 New here? DM LINK for today’s episode”—and pin a “New Episode” Highlight. It works like a smarter link-in-bio: the DM captures the contact in Inrō’s CRM, tags their interest, and lets you retarget them later with episode drops, merch, or Patreon.
Structure your flow like this:
“Hey {{first_name}}! Here’s EP12: How to book A-list guests. Where do you listen?”
Each button drops a tracked deep link with UTMs.
If no click in 15 minutes, send a gentle nudge: “Still there? Want the YouTube link instead?”
After a click, ask: “Quick Q: should I send you our merch or Patreon perks?”
Only show this to warm users (e.g., 2+ clicks in 30 days).
You’ve just solved: how to share podcast on Instagram Story (use the DM trigger), “share podcast to Instagram” (deliver via DM), and “podcast instagram reels” (use comments to initiate).
When EP13 drops, don’t blast everyone. Use Inrō’s segments:
“New drop: EP13 is live. Want Spotify or Apple?” (Quick replies)
“We just covered [hot topic], want me to send the one idea you can use today?”
“We added a limited tee + behind-the-scenes this week. Want details?”
This is where creators see real lift: retargeting the right people with the right DM beats posting and praying.
Create a dashboard (weekly):
Tie this back to creative: which podcast instagram post idea or clip style produced the most episode completion proxies (repeat clicks + replies)?
Mon: Build “Episode Drop” DM flow and two segments (Frequent, Lapsed).
Tue: Edit 3 clips + 1 carousel; set comment keyword.
Wed: Post Reel #1 → Inrō catches comments → DM flow fires.
Thu: Stories with DM ‘LINK’ → Story trigger delivers links + reminder opt-in.
Fri: Outbound DM to Frequent Listeners for EP drop.
Sun: Review dashboard; archive winners; update next week’s plan.
Start your free trial of Inrō and ship your first comment-to-DM flow in under 10 minutes..
From Spotify/Apple, use the Share → Instagram Stories option, or upload a custom Story and tell followers to DM a keyword (e.g., “LINK”)—Inrō will send them the right platform link automatically.
Use Inrō’s Story reply trigger. Your DM flow offers Spotify, Apple Podcasts, or YouTube as quick replies, each with a tracked link.
Start with podcast Instagram reels from your best 20–40 seconds, a carousel of “3 takeaways,” and a Story with DM keyword. Keep the same keyword across all assets for consistency.
Yes, you can go Live for Q&As or bonus segments. Use Inrō to DM live viewers the full-episode link or to remind them when your next episode drops.
Clip + subtitle reel, guest quote card, “1 insight” carousel, behind-the-scenes Story, and a survey that routes replies into an Inrō DM flow for the full episode.
You can still use your editors/headliners. Inrō sits on the distribution side, catching comments and replies and turning them into listeners you can track and re-engage.
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