Inrō vs Chatfuel (2025): Best Instagram DM Automation Alternative

Compare Inrō vs Chatfuel for Instagram DM automation in 2025. See how Chatfuel’s multi-channel chatbot stacks up against Inrō’s IG-native campaigns, CRM, AI Agent and contact-based pricing.

Company News
Inrō vs Chatfuel (2025): Best Instagram DM Automation Alternative
Share this article
Twitter/XFacebookLinkedinPinterestTelegramWhatsapp
Table of content

Chatfuel is a multi-channel chatbot platform for brands that want automated conversations on WhatsApp, Instagram, Facebook Messenger and websites.

Inrō is Instagram-first, built for creators, coaches, e-commerce, agencies, small businesses, and consultant-led brands. It adds IG-native DM campaigns, CRM & segmentation, AI comment replies, and an AI Agent, with unlimited contacts and a pricing model that only charges for contacts activated in automations, not per conversation.

If you want one general chatbot across multiple channels, Chatfuel works. If you want full Instagram funnels and scalable IG-native growth, Inrō is the better choice.

What Is Chatfuel?

Chatfuel is a no-code chatbot builder focused on automating messaging across:

  • WhatsApp
  • Instagram
  • Facebook Messenger
  • Websites

Pricing is typically per channel and per conversation volume (e.g. X conversations/month on Instagram & Facebook, separate tiers for WhatsApp).

It’s built mainly for businesses that want one chatbot stack to cover multiple messaging channels, even if Instagram isn’t their only focus.

What Is Inrō?

Inrō is an Instagram-first DM automation & CRM built for brands that treat Instagram as a real marketing channel, not just a broadcast feed.

Why Instagram DMs?

That’s where intent happens: comments like “link?”, Story replies, and product questions. Inrō captures that intent with comment, Story, Live, inbound DM, and ad triggers.

Simplicity

Launch comment-to-DM or Story automations in under 2 minutes with templates and a visual builder (no code, no flowchart overload).

Affordable at scale

  • Unlimited contacts in your CRM
  • You only pay for contacts activated in automations that month
  • No per-DM or “conversation cap” charges, no broadcast limits

Instagram-native power

  • Comment, Story, Live, DM & ad triggers
  • DM campaigns/broadcasts for launches, drops, restocks, and events
  • AI comment replies & an AI Agent for 24/7 replies, sales, and bookings
  • Audience segmentation, tags, A/B tests
  • Make.com + 8,000+ integrations (Shopify, Stripe, Calendly, CRMs, ESPs…)

Meta-approved & safe

Wait-for-reply steps, comment-ratio safeguards and automatic throttling keep patterns human and compliant.

Inrō vs Chatfuel: Feature Comparison

Feature Inrō Chatfuel
Main focus Instagram DM automation, funnels, CRM, AI Agent Multi-channel chatbot (WhatsApp, Instagram, Messenger, web)
Channels Instagram-first WhatsApp, Instagram, Facebook Messenger, websites
IG triggers ✅ Universal triggers across comments, Stories, Lives, mentions, inbound DMs, ads, referral links, etc. ⚠️ Single triggers on comments, Stories, mentions, DMs, ads
Comment → DM ✅ Yes — with tags, AI replies and campaigns ✅ Yes — via flows and templates
DM campaigns / broadcasts ✅ Yes — IG-native campaigns to tagged segments ❌ No
CRM & segmentation ✅ Built-in CRM, unlimited contacts, tags & segments ⚠️ Built-in CRM; segmentation tied to conversation volume pricing
AI ✅ AI comment replies + AI Agent for IG DMs ⚠️ Generic chatbot AI across channels
Pricing logic 💰 Unlimited contacts; pay only for contacts activated in automations 💰 Per channel + per conversation volume (e.g. 1,000+ convos/month)
Complexity Lightweight, IG-specialised Heavier, generalist chatbot builder

Why Inrō Wins

More IG focus, less chatbot bloat

Inrō is built Instagram-first, so every feature, triggers, flows, campaigns, safety, is tuned for IG. Chatfuel is excellent as a general multi-channel chatbot, but that extra scope adds complexity if you mainly care about Instagram.

Campaigns + CRM tuned for Instagram, not just “any channel”

You can tag users, build segments, and run DM campaigns based on:

  • Where the lead came from (Reels, Stories, Lives, DM opt-ins)
  • Their stage in your funnel (new lead, warm lead, buyer, etc.)
  • What they’ve interacted with (specific posts, offers, or campaigns)

So instead of blasting everyone, you can send highly targeted DM campaigns that match each person’s context.

AI as an IG sales agent

Inrō’s AI Agent and AI comment replies are designed to handle FAQs, sales, and bookings inside Instagram DMs, in your tone, 24/7.

Chatfuel has AI capabilities, but they’re framed as generic “chatbot AI” across WhatsApp, Messenger, and IG — not a dedicated Instagram sales agent.

Pricing that scales with engagement, not conversations

With Inrō you get unlimited contacts and no per-DM or per-conversation charges; you only pay for contacts who actually engage in automations.

Chatfuel pricing typically increases as you add channels and as conversation volume grows — which can penalise you when campaigns perform well.

Safety & IG compliance built-in

Inrō is Meta-approved and ships with delays, wait-for-reply steps, and comment-ratio controls so automations stay human and spam-safe specifically for Instagram.

Chatfuel supports good practices too, but its safety model is broader and not as IG-specialised.

Final Verdict: Inrō vs Chatfuel

Choose Chatfuel if you want one multi-channel chatbot across WhatsApp, Instagram, Facebook Messenger, and your website, and you’re comfortable with conversation-based pricing and a more complex, generalist builder.

Choose Inrō if you want the best Instagram automation platform for 2025, with IG-native DM campaigns, CRM, AI comment replies, an AI Agent, and a pricing model that rewards growth instead of penalising message volume.

👉 Chatfuel is a strong option for “one bot across multiple channels.”
👉 Inrō is built to turn Instagram DMs into a full growth, sales, and retention channel.

Try Inrō to boost your Instagram growth and sales.

Attract more leads, target them with DM campaigns, and automate your interactions on Instagram!

FAQs: Inrō vs Chatfuel

1. What’s the main difference between Inrō and Chatfuel?

Chatfuel is a multi-channel chatbot platform for WhatsApp, Instagram, Facebook Messenger and web chat. Inrō is Instagram-first, adding DM campaigns, CRM, segmentation, AI comment replies, and an AI Agent so you can run full Instagram funnels without chatbot bloat.

2. Is Inrō a Chatfuel alternative for Instagram?

Yes. If Instagram is your main channel, Inrō can replace Chatfuel’s IG automations with a simpler, IG-focused experience — and adds contact-based pricing, AI comment replies, and a dedicated AI Agent on top.

4. Is Chatfuel free?

Chatfuel typically offers trials and then paid plans based on channel and conversation volume. Inrō offers a free plan so you can test real Instagram flows and engage your first contacts before upgrading.

5. Which is better for long-term Instagram growth?

For long-term, scalable Instagram growth with campaigns, CRM, AI, and safe automation at scale, Inrō is the stronger choice. Chatfuel remains a good option if you specifically need one chatbot stack across multiple messaging channels.

Join marketers insights & strategies weekly

Thank you! You have been susbcribed to our weekly insights!
Oops! Something went wrong while submitting the form.

By entering your email address above and clicking Subcribe, you consent to receive marketing communications (such as newsletters, blog posts, event invitations and new product updates), and targeted advertising from Inrō from time to time. You can unsubscribe from our marketing emails at anytime by clinking on the "Unsubscribe" link at the bottom of our emails. For more information about how we process personal information and what right you have on this respect, please see our Privacy Policy.

Related Articles

Try Inrō and leverage the power of Instagram marketing automation

Attract more leads, target them with DM marketing, and automate your interactions on Instagram!