Can you add a link to an Instagram post? Not directly—but here’s how to use bio, Stories, and powerful comment-to-DM automation to share links in 2025.
One of the biggest frustrations on Instagram is that you can’t add a clickable link directly into a post caption. If you’ve ever wondered, “Instagram, can you add link to post?”—the answer is no. Instagram intentionally keeps captions link-free to avoid spammy behavior and keep attention inside the app.
But that doesn’t mean you’re out of options. Businesses, creators, and marketers have found multiple ways to add links to Instagram content—from the classic “link in bio” strategy to advanced tools like comment-to-DM automation, which lets you deliver links straight into a follower’s inbox.
In this guide, we’ll cover every possible way to link out from Instagram, and why automating links via DMs is the most powerful approach available today.
Let’s get this out of the way first:
So while you may Google “how to add Instagram link to post” or “Instagram add clickable link to post,” the truth is you’ll need to use one of the alternatives below.
Here are the official and most common methods people use:
The oldest trick in the book. Update your profile bio with one key link, then add “link in bio” to your captions.
Great for: landing pages, homepages, evergreen offers.
Limitation: one link at a time unless you use tools like Linktree or Beacons.
If you have a business or creator account, you can add a clickable link sticker to Stories.
Perfect for: time-sensitive promos, event registration, or product launches.
Paid campaigns allow clickable CTAs (Shop Now, Learn More, Sign Up) under your creative.
Technically you can paste a URL in a comment, but it won’t be clickable. Some creators still do this for visibility, but engagement drops when users have to copy-paste.
Now for the real game-changer: automation.
Instead of asking people to click a bio link or swipe up, you can set up a simple trigger:
This is called comment-to-DM, and it solves the “Instagram can you add link to post” problem better than anything else.
So while people are searching “Instagram add link to a post” or “Instagram attach link to post,” the real answer in 2025 is: automate links via DMs.
Here’s how it works with a tool like Inrō:
Suddenly, your Instagram posts go from being static content to lead-generating machines.
If you’re asking “how to add Instagram link to post in 2025,” the truth is: you can’t—at least not directly in captions. But you have powerful alternatives:
Instead of worrying about Instagram’s restrictions, use automation to turn them into opportunities. With tools like Inrō, your posts don’t just get likes—they start conversations, collect leads, and drive clicks.
No, you can’t add clickable links to captions. But you can use bio, Stories, or comment-to-DM automation.
Tap the three dots (…) on any post → Copy link. You can share it to Facebook, WhatsApp, Pinterest, or embed it in emails.
Go to Edit Profile → Website field. This is your “link in bio.”
Connect your accounts in Settings → Share to Facebook. Your post can auto-publish there.
Use the share icon on a post → Copy link → Paste it into Snap or WhatsApp chat/story.
Not directly. You’ll need to use Stories, your bio, or automation to send website links via DM.
Tag them in the post or caption. To share a link directly, copy the post URL and send it.
You can’t put them in captions. Use link in bio, Stories, or send them automatically through comment-to-DM flows.
Comment-to-DM automation. It bypasses all restrictions and puts your link where people will actually click: their inbox.
Join marketers insights & strategies weekly
By entering your email address above and clicking Subcribe, you consent to receive marketing communications (such as newsletters, blog posts, event invitations and new product updates), and targeted advertising from Inrō from time to time. You can unsubscribe from our marketing emails at anytime by clinking on the "Unsubscribe" link at the bottom of our emails. For more information about how we process personal information and what right you have on this respect, please see our Privacy Policy.
Attract more leads, target them with DM marketing, and automate all your interactions on Instagram!
Simple Marketing
Automation for Instagram
.jpg)