Capture leads directly from social-media comments using Inrō’s “Grow Your Email List from Comments” automation template. Turn engagement into email subscribers effortlessly.
.png)
In the crowded landscape of Instagram marketing, capturing emails from your most engaged followers is one of the fastest ways to build a sustainable audience you own—beyond the whims of the algorithm. DM automation lets you convert every comment into a qualified lead by guiding users through a seamless, human-like conversation that ends with them opting into your email list. No more manual outreach. No missed opportunities. Just a steady stream of new subscribers landing directly in your CRM.
Viral product reveals or community posts can generate hundreds of comments—but manually DMing each user to ask for their email is tedious and time-consuming.
Without an automated flow, it’s easy to lose track of interested users once the post’s momentum fades.
Canned one-liner replies feel robotic and hurt brand trust.
That’s where Inrō’s “Grow Your Email List” template comes in, turning every genuine interaction into an email-capture opportunity.
This plug-and-play automation template empowers you to:
Choose a high-engagement post—such as a product demo or a freebie announcement. Each new comment with a specific keyword fires the automation.
Pro tip: We're using a specific keyword to ensure the automation targets people with strong intent. The post content is designed to prompt users to comment with that keyword in exchange for a free resource or freebie.
Deploy a set of reply variations to respond publicly, such as:
Varying replies keeps your brand voice fresh, avoids Instagram’s spam filters, and feels conversational.
If your post goes viral, hundreds of comments might flow in. Set a reply ratio (e.g., reply to 50% of comments) to stay within Instagram’s rate limits while still engaging meaningfully.
Once the public reply is sent, the user immediately receives a DM:
“Hey [Name]! I’d love to send you that free resource. Can you share your email?”
Simultaneously, Inrō tags the contact into an “Email Leads” folder in your CRM—segregating them for future campaigns.
Your next DM contains a button (“Share My Email 📩”). Clicking it launches an Inrō-hosted survey asking for:
This lightweight survey feels native, keeps the user within Instagram, and delivers data straight into Inrō, automatically saving replies in contact properties.
Upon survey completion, the user receives your promised freebie—whether it’s a product discount code, checklist, or mini-eBook—automatically via DM or email integration.
For commenters who don’t complete the survey within a set timeframe (e.g., 2 hours), the template triggers a follow-up DM:
“Hey again! I didn’t get your email—here’s the survey one more time. Let me know if you need help!”
This gentle nudge recovers potential subscribers without manual effort.
With Inrō’s “Grow Your Email List from Comments” template, you’ll transform Instagram engagement into a high-quality subscriber stream:
Join marketers insights & strategies weekly
By entering your email address above and clicking Subcribe, you consent to receive marketing communications (such as newsletters, blog posts, event invitations and new product updates), and targeted advertising from Inrō from time to time. You can unsubscribe from our marketing emails at anytime by clinking on the "Unsubscribe" link at the bottom of our emails. For more information about how we process personal information and what right you have on this respect, please see our Privacy Policy.
Attract more leads, target them with DM marketing, and automate all your interactions on Instagram!
Simple Marketing
Automation for Instagram
