Attract, engage, and convert casual scrollers into loyal followers with Inrō’s “Grow Your Followers” automation template—designed for content creators and Instagram coaches.
In today’s crowded Instagram landscape, Instagram automation lets you handle repetitive outreach tasks—like replying to comments and sending DMs—while you focus on crafting killer content. For content creators and Instagram coaches, mastering Instagram DM automation means you never miss a chance to turn a casual scroller into a loyal follower, lead, or client.
Viral posts can generate hundreds of comments—manually replying to each one is unsustainable.
Distinguishing serious prospects from casual browsers drains time and energy.
Generic or delayed responses risk disengaging your audience.
To overcome these hurdles, you need a system that engages at scale, qualifies leads automatically, and retains a human touch. Enter Inrō’s “Grow Your Followers” template.
This turnkey automation template empowers you to:
Select your target post (e.g., a teaser reel or freebie announcement). Every new comment with a specific keyword (e.g GUIDE) on that post activates the workflow immediately.
Pro tip: We're using a specific keyword to ensure the automation targets people with strong intent. The post content is designed to prompt users to comment with that keyword in exchange for a free resource or freebie.
Cycle through multiple reply variations such as:
This keeps your responses fresh, conversational, and avoids Instagram’s spam filters.
Pro tip: With the Inro AI agent, you can automatically rewrite each comment to add variation and make your responses feel more natural.
To safeguard against rate-limit penalties—especially if your post goes viral—set a reply ratio (e.g., respond to 50% of comments). This balances reach with compliance.
Once a public reply is sent, the user receives an automated direct message thanking for the interest. Simultaneously, they’re added to a “Warm Leads” folder in your Inrō CRM, primed for follow-up sequences.
Your next DM contains a opt-in action button (e.g., “Claim Your Freebie Now”). When clicked, Inrō treats it like a manual reply and marks the contact as active in your CRM—ensuring they flow into your nurture campaigns without a hitch.
Pro tip: Always include an opt-in or 'interested' button in your first automated message to someone who comments. Instagram only allows one message unless they accept your request, but if they tap the button, they become an 'active' contact, allowing you to send follow-ups and full DM campaigns.
Before sending the full freebie, the bot politely asks:
“Can you follow me so I can share the complete guide with you?”
This simple DM not only boosts your follower count but ensures your freebie hits users who want ongoing value.
By leveraging the “Grow Your Followers” template, content creators and Instagram coaches can:
Join marketers insights & strategies weekly
By entering your email address above and clicking Subcribe, you consent to receive marketing communications (such as newsletters, blog posts, event invitations and new product updates), and targeted advertising from Inrō from time to time. You can unsubscribe from our marketing emails at anytime by clinking on the "Unsubscribe" link at the bottom of our emails. For more information about how we process personal information and what right you have on this respect, please see our Privacy Policy.
Attract more leads, target them with DM marketing, and automate all your interactions on Instagram!