How to Sell More Products from Instagram Lives with Automation

Turn every Instagram Live into a sales funnel with Inrō’s “Sell More Products from IG Lives” template. Automate lead tagging, opt-ins, and Shopify link delivery—all in one seamless flow.

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How to Sell More Products from Instagram Lives with Automation
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Why Automating Instagram Live Sales Is a Game-Changer

Instagram Live sessions are an incredible way to showcase new arrivals, demo bestsellers, and connect with your audience in real time. But manually fielding comments, tracking interested viewers, and DMing purchase links can quickly turn a revenue-boosting event into an impossible operational headache. Without automation, it’s impossible to keep up, especially since comments from Live sessions disappear as soon as the broadcast ends.

DM automation solves this by instantly capturing every buyer-intent signal and guiding viewers through a frictionless purchase experience—so you never miss a sale while you’re on camera. For online retailers, boutique shop owners, and social-media influencers, automating your IG Live workflow means more conversions, less manual work, and a truly scalable way to monetize live streams.

Ready to turn your next IG Live into sales? Activate the template now.

The Challenge for Retailers and Influencers

High Comment Volume During Lives

Popular Live sessions generate dozens (or even hundreds) of “Where can I buy that?” comments—making it impossible to DM each interested viewer in real time.

Lost Leads Between Streams

After the Live ends, it is impossible to manually following up with every interested viewer, as every live comment disappears. These are dozens of lost potential buyers.

Maintaining a Seamless Experience

Copy-pasting product links or asking for order details mid-stream disrupts the flow and diminishes the live experience.

The solution? A tailored Instagram Live automation that captures every interested viewer, tags them as a warm lead, and immediately delivers purchase links—all while you keep the spotlight on your products.

Use Case Overview: Sell More Products from IG Lives Template

Our Sell More Products from IG Lives turnkey template allows you to:

  • Trigger on live-session comments in real time.
  • Automatically tag interested viewers in your Inrō CRM.
  • Offer an opt-in button to confirm they’d like a purchase link.
  • Deliver the relevant Shopify product link via DM.
  • Browse and select products from your Shopify catalog directly within Inrō.

sell more from IG lives

Step-by-Step Template Breakdown

1. Trigger on Live Comment

Configure the template to watch your Live session. Every time a viewer comments—whether it’s “Price?” or “Product” or “I want this!”—the automation kicks off immediately.

automation triggered from instagram lives

2. Tag Interested Leads

As soon as a comment arrives, Inrō tags the user into an “IG Live Leads” folder in your CRM. This folder becomes your dedicated audience for post-Live remarketing and exclusive offers.

auto-tagging leads with instagram automation

3. Opt-In Button to Save Contact

Right after tagging, the template sends a quick DM with an opt-in button—for example:

“Hey [Name]! I see you’re interested in that [Product Name]. Tap “Send Link” to get it right now.”

When the viewer taps the button, Inrō treats it as a confirmation and saves them as an active contact in your CRM.

opt in button with instagram automation

Pro tip: Always include an opt-in or 'interested' button in your first automated message to someone who comments. Instagram only allows one message unless they accept your request, but if they tap the button, they become an 'active' contact, allowing you to send follow-ups and full DM campaigns.

4. Browse Shopify Catalog & Share Link

With Shopify integration enabled, you can browse your product catalog from within Inrō and select the exact item you will showcase during the Live. You will then automatically sends the product’s Shopify link via DM:

“Here’s the direct link to grab your [Product Name]—happy shopping! 👉 [Shopify Link]”

5. Post-Live Retargeting & Upsells

All tagged contacts remain in your “IG Live Leads” folder, ready for follow-up DM campaigns. You can retarget them with:

  • Limited-time discount codes exclusive to Live attendees
  • Upsell bundles and complementary products
  • New drop announcements and back-in-stock alerts
Ready to unlock post-Live revenue? Activate th IG Live template.

Conclusion & Next Steps

Instagram Lives can be your most dynamic sales channel—but only if every viewer’s interest is captured and converted. With Inrō’s “Sell More Products from IG Lives” template, you’ll:

  • Engage every interested comment with a personalized DM
  • Tag & segment warm leads for powerful follow-ups
  • Automate Shopify link delivery directly from your catalog
  • Boost Live-only sales and post-stream conversions
Ready to unlock post-Live revenue? Activate th IG Live template.

Turn your next Live into a revenue stream!

Activate the IG Live product-sell template on Inrō and start selling while you stream

Get the template

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