Link in Bio is Dead

Here’s How You Can Transform Your Instagram Conversions.

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Link in Bio is Dead
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What is "Link in Bio"?

Link in Bio has long been a staple strategy for Instagram marketers. It works like this: creators and businesses direct their followers to a single clickable link in their Instagram profile bio. This link often leads to a landing page such as Linktree or a similar service, which hosts multiple links to products, resources, or sign-up pages.

This approach gained popularity because it was simple and required no special tools to implement. However, as Instagram’s user base grew and digital interactions evolved, the limitations of the "Link in Bio" strategy became increasingly apparent. It’s no longer just about having a single place for links but about making the entire journey more seamless and intuitive for your audience.

Link in Bio, The Frustrating Path

The "Link in Bio" journey may seem simple, but it’s often riddled with friction. Here’s how the process typically unfolds:

User path with Link in Bio
Confusing, right?


So, usually this ends up happening:

User sees a post → Profile page → Multi-link page → Wrong click → Returns → Frustration → Finds correct link → Leaves Instagram.

Every step in this journey adds friction, increasing the likelihood of drop-offs and missed opportunities for engagement.

Link in Bio is Not Working Anymore

User behavior has changed drastically in recent years. People value convenience, speed, and an uninterrupted experience when engaging with content online. Here’s why the "Link in Bio" approach is failing to meet these expectations:

Disrupts User Flow

Instagram is designed to keep users engaged on the platform. Directing them to a profile bio to click a link interrupts their experience, leading to a drop in engagement. Algorithms also deprioritize posts that encourage users to leave the app, further diminishing reach.

Too Many Steps

The journey from the bio to the final destination often includes multiple steps: clicking the bio, navigating through a Linktree, finding the right link, and finally landing on the desired page. Each additional step increases the likelihood of losing a potential customer.

User Fatigue and Distractions

With so many distractions online, users often abandon the process before reaching their destination. They might click the wrong link, feel overwhelmed by too many choices, or simply forget why they were visiting your bio in the first place.

Hard to Track Engagement

Tracking user behavior becomes fragmented. It’s difficult to pinpoint how many users followed through from the bio link to the final action, making it harder to refine your marketing efforts.

An Alternative to Link in Bio

Instead of asking users to hunt for a link in your bio, imagine delivering it directly to them in their DMs. This eliminates all the friction and makes the experience effortless for your audience. Inrō simplifies this process with automated scenarios that not only save you time but also drastically increase your conversions.

Here’s What Inrō Can Do for You:

Respond Automatically to Commenters

When a follower comments on your post using a specific keyword, Inrō can automatically reply to the comment and send them a direct message. This means users no longer need to leave their feed to search for a link; they receive it directly where they’re already active.

Comment DM automation from Instagram
Pro tip: Enable the "Rewrite Comment Automatically" feature to leverage AI for unique and varied comment responses.

Link in DM
Pro tip: Insert custom variables to ensure higher level of personalization in your DMs.

Set Up Follow-Up Reminders

If a user receives a link but doesn’t click it, Inrō can automatically follow up with a gentle reminder. This ensures no opportunity is left on the table and increases the likelihood of conversion.

Automatic DM follow up with Inrō
Pro tip: Automatically organize leads into folders depending on the actions they are taking to view them for later campaigns or analysis.

Maximize the Value of Your Captured Contacts

With Inrō, every lead is automatically stored in your Contact section when you create a new folder. You can then easily organize and access these contacts for highly targeted Instagram DM Campaigns. This ensures no lead goes to waste, allowing you to proactively engage your audience, nurture relationships, and drive conversions in future campaigns.

Instagram contacts categorized in folders

Added Value of DM Automation:

DM automation is more than just a time-saver. It fundamentally enhances how you interact with your audience and ensures you don’t lose interested customers due to outdated methods.

  • Instant Response: People expect instant gratification. When they comment or engage, they receive what they need immediately, increasing the likelihood of action.
  • Automatic Conversions: With every interaction automated, there’s no lag or delay that could lead to lost sales. You’re meeting users where they are, at the exact moment of their interest.

The Bottom Line: Link in Bio vs. Link in DM

Using a link in bio can still be a valuable way to drive traffic and provide a gateway to your website. However, streamlining interactions with your audience through direct messages offers a more personalized and seamless experience. By providing customers with exactly what they’re asking for—in real time—you eliminate unnecessary steps, reduce drop-offs, and keep users engaged within the Instagram platform.

The result? Higher engagement, better conversion rates, and no missed opportunities to connect with your audience. Why not use both strategies and maximize your potential?

FAQs

What does "Link in bio" mean?

"Link in bio" refers to the single clickable URL that appears in your Instagram profile, typically used to direct followers to external pages like a website, product page, or blog. Instagram limits clickable links in posts, making this feature vital for businesses and creators.

How to find the link in bio?

When visiting someone's Instagram profile, look for a hyperlink under their bio text. It will often be labeled or accompanied by a call-to-action like “Shop Now” or “Learn More.”

How to add a link in bio?

  1. Open your Instagram app and go to your profile.
  2. Tap "Edit Profile."
  3. In the “Website” field, enter your desired URL and save your changes.

Is the link in bio for purchases?

Yes, it can be! Businesses and creators often use the link in bio to direct followers to purchase products, register for events, or engage with specific content.

Link in Bio vs. Linktree

While "Link in Bio" typically refers to a single clickable URL in your profile, Linktree is a third-party tool that allows you to host multiple links under one URL. However, both require users to exit Instagram, which can disrupt their experience. Many now prefer direct DM automation to bypass this step.

Why do people struggle to find links in bios?

Users often face challenges such as:

  • Being unfamiliar with Instagram's layout or navigation.
  • Distraction from tools like Linktree, which host multiple links and add extra steps.
  • Inconsistent or unclear call-to-action labels in bios.

Solution: DM automation eliminates this confusion. Instead of navigating through multiple links, users can request the desired link via comments or keywords in DMs, ensuring they receive the exact information they need.

How do I set up a DM automation on Instagram?

  1. Create an Account: Go to Inrō’s Sign Up page
  2. Connect Instagram: Link your Instagram account to Inrõ.
  3. Create Triggers: Set up automated responses based on keywords or comments.
  4. Customize Messages: Tailor your messages to provide links, answer FAQs, or engage followers.
  5. Activate: Save and test the setup to ensure a seamless experience.

DM automation tools like Inrō are user-friendly and don’t require coding knowledge, making them accessible for businesses of all sizes.

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